The Safe Tea Campaign aims to prevent one of the most common injuries to young children – scalds from hot drinks – which can result in long-term scarring and visible difference. The national Campaign will be a multi-media approach to be launched on Burns Awareness Day. The core message that the campaign seeks to deliver is to separate hot drinks from children.
Burns are a potential hazard in every home, with the majority of child burn injuries being to children under the age of three. Approximately four million people in the Western world are subject to post-burn scarring each year. 70% of these are children. The campaign will distribute video clips, posters, leaflets and charts to schools, nurseries and parent groups, in order to educate parents with young children on the importance of keeping hot drinks out of reach.